Species Invasion Public Service Ad

A chilling and atmospheric 2D animated public service ad for the Stop the Invasion campaign of the Israeli Society for Protection of Nature and the Israeli National Parks authority.
This project had a very short deadline and thus required creative automation solutions for animating all of the little insects, as doing this manually would take much too long. To save valuable time, the movement and gesturing of the insect limbs and bodies were fully scripted using custom AE expressions and rigs, allowing the entire video to be completed in a single day’s work!